Hi, I'm Ina!
Marketing Strategist & Multicultural Creative
Four languages. Five continents. Zero generic campaigns.
I handle the full cycle, from research to strategy, execution, and optimisation, while understanding that a campaign for Paris requires different cultural codes than one for Casablanca or New York.
CONTENT CREATION
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BRANDING
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UX/UI DESIGN
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WEBSITE CREATION
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SOCIAL MEDIA CAMPAIGNS
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PRINT & PACKAGING
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EDITORIAL STRATEGY
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CONTENT CREATION * BRANDING * UX/UI DESIGN * WEBSITE CREATION * SOCIAL MEDIA CAMPAIGNS * PRINT & PACKAGING * EDITORIAL STRATEGY *
Exhibition Poster Design: The Witching Hour
CAFÉ VERTICA BRAND WORLD | Brand identity, packaging & strationery design (cups, pastry box, coffee bags, stationery, bags), social media strategy
DATING APP CREATIVE CAMPAIGNS | Social media campaigns, shockvertising
CONTENT CREATION FOR GENDER-AFFIRMING SURGERY | Website design, detailed content for gender-affirming surgical procedures
MEDICAL TOURISM WEBSITE DESIGN | UX/UI design, localisation, medical content creation
FASHION BRAND BRANDING IDENTITY | AW25 Campaign Visuals, landing page, pop-up, brand assets
CONTENT CREATION FOR PLASTIC SURGERY | Technical medical content writing
FASHION & LIFESTYLE WITHIN THE METAVERSE | Brand strategy & identity creation, editorial vision and writing, trend monitoring
PATIENT EDUCATION BROCHURES & LEAFLETS | Graphic design, content layout
OMERTA HOTEL BRAND IDENTITY | Guest journey design, physical touchpoints (door hangers, slippers, stationery, packaging, toiletries...)
GUCCI'S WEB3 STRATEGY | Brand analysis on how Gucci leveraged Web3, meme culture and social media
CONSERVATION CAMPAIGN | Storytelling, demographic research, awareness campaigns,
MEDICAL TOURISM SALES PLAYBOOK | EMEA scope, structure & content design, sales enablement tools
HEALTHCARE OPERATOR CAREER WEBSITE DESIGN | UX/UI design, content strategy
STUDENT APP UX DESIGN | Prototype design and testing, agile sprint cycles, user interviews, and user-centric.