
Hi, I'm Ina!
A marketer specialising in 360° content, strategy, and UX/UI across sectors like healthcare, luxury, tech, etc. I combine creativity, data, and international insights to deliver growth.
A marketer specialising in 360° content, strategy, and UX/UI across sectors like healthcare, luxury, tech, etc. I combine creativity, data, and international insights to deliver growth.
“The last Unicorn” was developed for Kevin Richardson to raise awareness about rhino conservation through mythology instead of guilt.
Why unicorns? In many ancient cultures, unicorns were inspired by rhinos, rare, powerful, and critically endangered. We blended digital, outdoor, and mainly social media channels for the campaign.
To help improve the patient experience and support recovery, I designed a set of brochures and leaflets available in digital and print formats, offering clear, helpful guidance after medical procedures. They’re easy to read and consistent with the foundation’s visual style and tone.
For the international subsite of a healthcare operator, I worked within a pre-established structure that limited creative freedom. Despite this, I focused on optimizing the user experience and ensuring the site was accessible and engaging for global audiences in both French and English, while maintaining consistency with international branding guidelines.
In this project, I focused on creating a digital solution to help students manage academic tasks, reduce stress, and collaborate effectively on group projects.
Through exploratory interviews, I defined the problem, mapped out a value proposition, and developed an MVP and POC to test the concept.
Redesigned the foundation’s career site to create a seamless, user-friendly experience for job seekers. The project focused on clear, accessible content, intuitive navigation, and a modern, welcoming design that reflects the organisation’s values and professional identity.
I created this clean and modern sandwich menu for a local bar in Berck. The design focuses on clarity and visual appeal, highlighting customizable options and pricing in a minimalistic layout.