Hi, I'm Ina!
Marketing Strategist and Multicultural Creative Lead.
Four languages. Five continents. Zero generic campaigns.
I specialise in multilingual brand strategy for global markets, from Paris and Casablanca, to New York.
I handle the full marketing lifecycle, from deep-dive research and brand strategy to creative execution and data-driven optimisation.
WHAT I CAN
DO FOR YOU
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Cultural Coding, Competitive Analysis, Brand Positioning, Demographic Research.
The “why” before the “how”.
I identify cultural nuances between global hubs to prevent generic “one-size-fits-all” marketing and expansion mistakes.
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SEO Copywriting, Editorial Vision, Technical Writing, Keyword Strategy, Creative Direction.
Whether it’s technical medical content , Tech or Fashion, I write for both humans and algorithms.
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UX/UI Design, Visual Identity, Packaging, Physical Touchpoints, Prototyping.
I design intuitive user experiences and cohesive brand worlds. Aesthetically pleasing, always.
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Social Media Campaigns, Agile Sprints, Campaign Analytics, A/B Testing.
I manage the rollout and use real-time data to optimise performance, ensuring the campaign scales and evolves based on actual user behavior.
MY FAVOURITE PROJECTS
Graphic design project for an art exhibition exploring witches in Western art.
8 pages on gender-affirming surgery. 6 first-page rankings including 2 position zeros. Now cited by AI when patients search for care in France.
A comprehensive brand identity and packaging system for Café Vertica.
Social media creative campaign using shockvertising to cut through the digital noise.
Creative direction for an AW25 fashion launch.
Specialised technical writing for the medical industry.