Hi, I'm Ina!

Marketing Strategist and Multicultural Creative Lead.

Four languages. Five continents. Zero generic campaigns.

I specialise in multilingual brand strategy for global markets, from Paris and Casablanca, to New York.

I handle the full marketing lifecycle, from deep-dive research and brand strategy to creative execution and data-driven optimisation.

WHAT I CAN

DO FOR YOU

  • Cultural Coding, Competitive Analysis, Brand Positioning, Demographic Research.

    The “why” before the “how”.

    I identify cultural nuances between global hubs to prevent generic “one-size-fits-all” marketing and expansion mistakes.

  • SEO Copywriting, Editorial Vision, Technical Writing, Keyword Strategy, Creative Direction.

    Whether it’s technical medical content , Tech or Fashion, I write for both humans and algorithms.

  • UX/UI Design, Visual Identity, Packaging, Physical Touchpoints, Prototyping.

    I design intuitive user experiences and cohesive brand worlds. Aesthetically pleasing, always.

  • Social Media Campaigns, Agile Sprints, Campaign Analytics, A/B Testing.

    I manage the rollout and use real-time data to optimise performance, ensuring the campaign scales and evolves based on actual user behavior.

MY FAVOURITE PROJECTS

Exhibition Poster Design: The Witching Hour | A graphic design project for an art exhibition exploring witches in Western art. By pairing Francisco Goya’s classical paintings with bold, layered typography, I created a contemporary visual identity. T

Exhibition Poster Design: The Witching Hour | A graphic design project for an art exhibition exploring witches in Western art. By pairing Francisco Goya’s classical paintings with bold, layered typography, I created a contemporary visual identity. The layout balances information design with artistic impact, using a modern crimson focal point to bridge the gap between historical significance and current design trends.

CAFÉ VERTICA BRAND WORLD | Designed a comprehensive brand identity and packaging system for Café Vertica. This project spanned physical stationery, eco-friendly coffee bags, and pastry boxes, complemented by a social media strategy designed to build

CAFÉ VERTICA BRAND WORLD | Designed a comprehensive brand identity and packaging system for Café Vertica. This project spanned physical stationery, eco-friendly coffee bags, and pastry boxes, complemented by a social media strategy designed to build a community.

DATING APP CREATIVE CAMPAIGNS | Developed high-impact social media campaigns utilising "shockvertising" to cut through the digital noise. By blending creative direction with provocative storytelling, the campaign targeted Gen-Z users to increase app

DATING APP CREATIVE CAMPAIGNS | Developed high-impact social media campaigns utilising "shockvertising" to cut through the digital noise. By blending creative direction with provocative storytelling, the campaign targeted Gen-Z users to increase app downloads and brand awareness.

FASHION BRAND BRANDING IDENTITY | Creative direction for an AW25 fashion launch. This included creating a cohesive visual identity, designing high-conversion landing pages, and developing assets for physical pop-up retail experiences, ensuring a sea

FASHION BRAND BRANDING IDENTITY | Creative direction for an AW25 fashion launch. This included creating a cohesive visual identity, designing high-conversion landing pages, and developing assets for physical pop-up retail experiences, ensuring a seamless brand story from digital to IRL.

CONTENT CREATION FOR PLASTIC SURGERY | Specialised technical writing for the medical industry. I translated complex surgical procedures into accessible, high-authority content, optimising for medical SEO while maintaining a professional and empathet

CONTENT CREATION FOR PLASTIC SURGERY | Specialised technical writing for the medical industry. I translated complex surgical procedures into accessible, high-authority content, optimising for medical SEO while maintaining a professional and empathetic brand voice.

FASHION & LIFESTYLE WITHIN THE METAVERSE | A forward-thinking brand strategy project exploring fashion within the Metaverse. I developed the editorial vision, monitored emerging Web3 trends, and created a digital-first identity that explores the int

FASHION & LIFESTYLE WITHIN THE METAVERSE | A forward-thinking brand strategy project exploring fashion within the Metaverse. I developed the editorial vision, monitored emerging Web3 trends, and created a digital-first identity that explores the intersection of lifestyle and virtual environments.

OMERTA HOTEL BRAND IDENTITY | Designed the guest journey for Omerta Hotel, focusing on physical brand touchpoints. From packaging design for toiletries to bespoke stationery and door hangers, I ensured the brand’s "hidden luxury" ethos was felt at e

OMERTA HOTEL BRAND IDENTITY | Designed the guest journey for Omerta Hotel, focusing on physical brand touchpoints. From packaging design for toiletries to bespoke stationery and door hangers, I ensured the brand’s "hidden luxury" ethos was felt at every stage of the stay.

CONSERVATION CAMPAIGN | Executed a multi-layered awareness campaign focused on environmental conservation. By combining demographic research with emotional storytelling, I created a communication strategy designed to drive engagement and advocacy fo

CONSERVATION CAMPAIGN | Executed a multi-layered awareness campaign focused on environmental conservation. By combining demographic research with emotional storytelling, I created a communication strategy designed to drive engagement and advocacy for at-risk ecosystems.

STUDENT APP UX DESIGN | Developed a mobile application interface using Agile sprint cycles. This project involved user interviews, prototype testing, and UX/UI design, resulting in a highly intuitive, user-centric tool tailored to the needs of moder

STUDENT APP UX DESIGN | Developed a mobile application interface using Agile sprint cycles. This project involved user interviews, prototype testing, and UX/UI design, resulting in a highly intuitive, user-centric tool tailored to the needs of modern students.