Hi, I'm Ina!
Marketing Strategist and Multicultural Creative Lead.
Four languages. Five continents. Zero generic campaigns.
I specialise in multilingual brand strategy for global markets, from Paris and Casablanca, to New York.
I handle the full marketing lifecycle, from deep-dive research and brand strategy to creative execution and data-driven optimisation.
WHAT I CAN
DO FOR YOU
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Cultural Coding, Competitive Analysis, Brand Positioning, Demographic Research.
The “why” before the “how”.
I identify cultural nuances between global hubs to prevent generic “one-size-fits-all” marketing and expansion mistakes.
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SEO Copywriting, Editorial Vision, Technical Writing, Keyword Strategy, Creative Direction.
Whether it’s technical medical content , Tech or Fashion, I write for both humans and algorithms.
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UX/UI Design, Visual Identity, Packaging, Physical Touchpoints, Prototyping.
I design intuitive user experiences and cohesive brand worlds. Aesthetically pleasing, always.
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Social Media Campaigns, Agile Sprints, Campaign Analytics, A/B Testing.
I manage the rollout and use real-time data to optimise performance, ensuring the campaign scales and evolves based on actual user behavior.
MY FAVOURITE PROJECTS
Exhibition Poster Design: The Witching Hour | A graphic design project for an art exhibition exploring witches in Western art. By pairing Francisco Goya’s classical paintings with bold, layered typography, I created a contemporary visual identity. The layout balances information design with artistic impact, using a modern crimson focal point to bridge the gap between historical significance and current design trends.
CAFÉ VERTICA BRAND WORLD | Designed a comprehensive brand identity and packaging system for Café Vertica. This project spanned physical stationery, eco-friendly coffee bags, and pastry boxes, complemented by a social media strategy designed to build a community.
DATING APP CREATIVE CAMPAIGNS | Developed high-impact social media campaigns utilising "shockvertising" to cut through the digital noise. By blending creative direction with provocative storytelling, the campaign targeted Gen-Z users to increase app downloads and brand awareness.
FASHION BRAND BRANDING IDENTITY | Creative direction for an AW25 fashion launch. This included creating a cohesive visual identity, designing high-conversion landing pages, and developing assets for physical pop-up retail experiences, ensuring a seamless brand story from digital to IRL.
CONTENT CREATION FOR PLASTIC SURGERY | Specialised technical writing for the medical industry. I translated complex surgical procedures into accessible, high-authority content, optimising for medical SEO while maintaining a professional and empathetic brand voice.
FASHION & LIFESTYLE WITHIN THE METAVERSE | A forward-thinking brand strategy project exploring fashion within the Metaverse. I developed the editorial vision, monitored emerging Web3 trends, and created a digital-first identity that explores the intersection of lifestyle and virtual environments.
OMERTA HOTEL BRAND IDENTITY | Designed the guest journey for Omerta Hotel, focusing on physical brand touchpoints. From packaging design for toiletries to bespoke stationery and door hangers, I ensured the brand’s "hidden luxury" ethos was felt at every stage of the stay.
CONSERVATION CAMPAIGN | Executed a multi-layered awareness campaign focused on environmental conservation. By combining demographic research with emotional storytelling, I created a communication strategy designed to drive engagement and advocacy for at-risk ecosystems.
STUDENT APP UX DESIGN | Developed a mobile application interface using Agile sprint cycles. This project involved user interviews, prototype testing, and UX/UI design, resulting in a highly intuitive, user-centric tool tailored to the needs of modern students.
KINDA IRONIC BLOG
A collection of satirical deep-dives into the absurdities of marketing.
Apparently, Razor Burn is Capitalism’s Love Letter to Women. A satirical deep-dive into the capitalist invention of a “grooming crisis” and why we're still paying the Pink Tax for it.
The Man Cave VS. The Man Boob The most successful marketing campaign in history? An analysis of branding liquid estrogen as the ultimate symbol of masculinity.