Integrated Advocacy Campaign - "The LastUnicorns"
"The Last Unicorns" is a creative advocacy campaign designed to raise awareness about rhino conservation. This academic project was developed in response to a brief from Kevin Richardson, who was seeking innovative ideas to amplify rhino conservation efforts. Inspired by a detailed exploration of rhino poaching and habitat loss, the project led to the creation of a comprehensive multi-channel campaign aimed at engaging diverse audiences and driving action.
Integrated Campaign
The campaign extended beyond social media to include impactful outdoor advertising, combining traditional and digital platforms to amplify its reach. By leveraging striking visuals, emotional storytelling, and mythic symbolism, the campaign forged a strong emotional connection to the cause.
Multi-Channel Strategy
A cohesive plan spanning social media and outdoor advertisements to engage a wide audience.
Branding and Design
A unique logo and visual identity that was consistently applied across all materials.
Storytelling
Highlighted the parallels between rhinos and mythical unicorns, emphasizing their rarity and the urgent need for conservation efforts.
Public Awareness Campaigns
Designed billboard ads and posters, such as the "Save the Last Unicorns of Africa" series, to captivate audiences in urban spaces and spark conversation.